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Emma Watson Will Front Prada’s New Women’s Fragrance Campaign

In her first collaboration with the brand, the actress makes her directorial debut for the creation of the fragrance’s film short.

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By: Lianna Albrizio

Associate Editor

Actress, activist and UN Women Goodwill Ambassador Emma Watson will front the new soon-to-be-revealed women’s fragrance, launching worldwide Aug. 22.    Watson, in her first collaboration with the brand, makes her directorial debut for the creation of the fragrance’s film short and is captured by photographer Harley Weir for the print campaign.   “Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment ...

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